by Bob Junke | Jun 24, 2019 | Blog
The Sales Enablement Effectiveness Gap In their joint study Heinz Marketing and Highspot concluded that, “New research shows a massive gap between the importance and effectiveness of Sales Enablement.” They affirmed that gap in their follow up study when they said,...
by Bob Junke | Mar 15, 2019 | Blog
A key element of sales enablement is providing sellers with relevant and useful content in a timely manner during the sales process. And most sales organizations spend a lot of time and effort to do just that. However, according to SiriusDecisions, “60 to 70 percent...
by Bob Junke | Jul 24, 2018 | Blog
See my latest Selling Power article entitled How Do We Define Sales Enablement? Bob Junke Founder & CEO Bob Junke is the Founder and CEO of Adventace®. He is also the author of the bestselling book, Create the High Performance Sales Environment® and creator of the...
by Bob Junke | May 9, 2018 | Blog
See my latest publication in Sales Initiative: Bob Junke spells out true meaning of sales enablement. Think you have sales enablement sussed? Sales expert Bob Junke, of Adventace offers the ‘true’ meaning of sales enablement – and how to make it a success. A Deeper...
by Bob Junke | Apr 30, 2018 | Blog
Recently I was asked by the Sales Enablement Society (“SES”) to offer my definition of sales enablement, as an alternative to the one the Society’s Definition Working Group came up with. The article I wrote was then published on their website and in various sales...
